• social media

    8 Things People Don’t Tell You About Social Media Marketing

    Social media marketing: Broken down   We have compiled eight secrets that are not mentioned in this industry as follows: 1. There is no easier way Social media is a marathon, not a sprint. The main thing people don’t tell you about social media is that there really are no shortcuts or “hacks”. It takes a lot of effort and analysis into growing an authentic, engaged profile. It is important to keep trying and testing- especially in getting to know your audience. None of this happens overnight. The only way to guarantee success is through consistent application of a strong social media strategy! 2. It is not as easy as…

  • Influencer marketing,  marketing strategy

    How influencer marketing redefined the marketing eco-system?

    Power of influencer marketing on social media You might be aware of the power of social media marketing for your brand, but how many of you actually know how to use it effectively? Many brands goes to various influencers to engage them. Even so, last year, 84 percent of marketers declared that working with an influencer was in their pipeline for 2018. Now, with these 2 words being thrown out a lot during business meetings, it is fair for us to say that 2018 is the year for influencer marketing breakthrough. The ability to choose is important Consumers are given a choice to follow the personalities that best suit them on…

  • Uncategorized

    How do you become a fashion influencer?

    Influencer marketing in the fashion line The gradual invasion of the need of sharing has started the evolution of influencer marketing. This rise of social media has caused a controversy in the perspective of “influencer”. The yaysayers supports and are fans since the start of these online personalities. While we have the naysayers that quickly dismiss the efforts of pretty pictures as a genuine career. While this question of “is being an influencer a real job” exists, here are some highlights of what 3 Singapore instagram personalities has to say. *courtesy of interview by buro247. Q: How important is authenticity to you guys? Here we have Mae Tan aka @marxmae,…

  • influencer,  Influencer marketing

    How To Choose The Right Influencers?

    How To Choose The Right Influencers? If you are thinking of using influencer marketing, it is important to choose the right influencers to speak on behalf of your brand. It doesn’t just take one a high following and a pleasant looking face to be effective influencers of your products. If you’re having trouble finding the right fit, we’ve got you covered! Here are 4 pointers you should be taking note of.   1. Influencers Relevance: Do they fit your brand’s image? We can’t stress this enough. It is important to find someone who is of the same frequency as your brand’s image and your target audience. If you sell sportswear,…

  • influencer,  Influencer marketing,  Uncategorized

    Do’s & Don’ts of Influencer Marketing

    What to DO…..what NOT to do…? I guess most of us know how the influencer industry works…..but do you know them well enough? Here are some do’s and don’ts about influencer marketing you should take note of if you’re thinking of engaging one of em’! DO’s 1. Choose your influencer wisely   You wouldn’t wanna choose any Tom, Dick, or Harry to speak on behalf of your brand. Find someone that your brand can relate closely to, and vice versa, one that could relate closely to your brand. It is important to find a suitable fit that could relay the accurate message you would like to send across to your target…

  • Influencer marketing,  marketing strategy

    Why Influencer Marketing? Does it Work?

    Why Influencer Marketing? Does it Work? | Influencer Marketing: “A form of marketing strategy that identifies and targets individuals with an influencer over customers” | We’re pretty sure influencer marketing has evolved itself into commonality by now. We are no longer surprised to see advertisement posts by our favorite personalities on Instagram/YouTubers. (Familiar sight? This is part of Instagram’s initiative to regulate the influencer industry on their platform by standardizing the declaration of sponsored posts) Some of us might be extremely doubtful about these sponsored posts. We have an idea that influencers are sharing these content just to get paid. Well, we can’t deny, such individuals do exist. You just…