• influencer marketing, brand marketing, social media marketing
    Influencer marketing,  social media

    Hidden relationships in Influencer Marketing

    Influencer marketing: Players still refuse to reveal their relationship with one another Influencer marketing. This is not something foreign. It’s been around for years. However, lately it’s a hot topic among marketers. Why is this so? Maybe we are realizing how powerful it is, especially as an alternative to traditional advertising that can be expensive and inefficient.   Misconception about influencers One of the biggest misconceptions about influencers is the label as a fad, a bubble, a waste of money. But we cannot deny that influencer marketing will remain immensely popular in 2018. Hence, it’s important to put the discussion of disclosure in the context of just how important this…