• influencer marketing strategies, influencer marketing campaigns, influencer marketing ideas, influencer marketing, influencers sg, social media marketing
    Influencer marketing,  marketing strategy

    Understanding the Power of Influencer marketing

    The real power of Influencer marketing Brands across regions and industries are increasing their influencer spending. Influencer marketing is now the hottest social media marketing trend. If you haven’t realised the power of influencer marketing, scroll through your favourite social media feed. Do you find that there’s more sponsored content than ever? What is influencer marketing? You can find out more information here! If you are a stranger to the power of influencer marketing, here are some reasons why you should start planning now. 1. Word of mouth is very reliable People trust the opinions of their friends and family over the promotion of brands. In fact, as much as 90%…

  • instagram stories vs feed, social media marketing, influencer marketing
    instagram,  social media

    What’s the difference between Instagram stories and feed for Consumers?

    Instagram stories vs feed Instagram now has a billion monthly active users, as a marketer, it is good to understand what’s the difference, between how your target audience view Instagram Stories vs feed! Facebook knows what you need That’s why Facebook did a research and surveyed almost 10,000 people who use Instagram at least once a week from Brazil, Indonesia, the UK and the US. The research is summarised into a report which is linked at the bottom of this article. Their insights are really some good directional tips and below are some of the highlights.  Instagram stories vs feed People use Stories for more immediate, off-the-cuff content, while the feed…