• influencer marketing, brand marketing, social media marketing
    Influencer marketing,  social media

    Hidden relationships in Influencer Marketing

    Influencer marketing: Players still refuse to reveal their relationship with one another Influencer marketing. This is not something foreign. It’s been around for years. However, lately it’s a hot topic among marketers. Why is this so? Maybe we are realizing how powerful it is, especially as an alternative to traditional advertising that can be expensive and inefficient.   Misconception about influencers One of the biggest misconceptions about influencers is the label as a fad, a bubble, a waste of money. But we cannot deny that influencer marketing will remain immensely popular in 2018. Hence, it’s important to put the discussion of disclosure in the context of just how important this…

  • reach out, hey, hello
    influencer,  networking

    How to make friends with social influencers

    The power of social influencers Q: How did you get so muscular, and wealthy? Influencer: “Oh, that’s easy, I use [brand name] + [product]!” Isn’t it powerful to have someone singing praises from their real life experiences about your product while reaching out to your target audience? This 74% of social media consumers using it to get information shows what a competitive advantage you get with influencer marketing. How do they help your brand? Through these influencers, they expose your brand to a wide range of audience,  improving your brand awareness. None of this happens when you don’t start working with an influencer. Here’s some ways you can start building…