• influencer,  Influencer marketing

    How To Choose The Right Influencers?

    How To Choose The Right Influencers? If you are thinking of using influencer marketing, it is important to choose the right influencers to speak on behalf of your brand. It doesn’t just take one a high following and a pleasant looking face to be effective influencers of your products. If you’re having trouble finding the right fit, we’ve got you covered! Here are 4 pointers you should be taking note of.   1. Influencers Relevance: Do they fit your brand’s image? We can’t stress this enough. It is important to find someone who is of the same frequency as your brand’s image and your target audience. If you sell sportswear,…

  • influencer,  Influencer marketing

    Micro Influencers in Singapore

    WHO TO FOLLOW? Just a quick recap, Micro influencers are….?? If you haven’t read our previous discussion on the contrast between micro and macro influencers, you might wanna check it out here. As we dive into a deeper understanding towards micro influencers, have you wondered, “So how do I find micro-influencers in Singapore? I don’t know even their names/Instagram handle!” Well, we’ll take to take this opportunity to share some of our top picks with you, after going through an extensive search on Instagram  P.S. In no particular order out of favouritism, we’ll like to clarify that we have nothing to do with any of these influencers, and our main objective…

  • influencer,  Influencer marketing,  Uncategorized

    Do’s & Don’ts of Influencer Marketing

    What to DO…..what NOT to do…? I guess most of us know how the influencer industry works…..but do you know them well enough? Here are some do’s and don’ts about influencer marketing you should take note of if you’re thinking of engaging one of em’! DO’s 1. Choose your influencer wisely   You wouldn’t wanna choose any Tom, Dick, or Harry to speak on behalf of your brand. Find someone that your brand can relate closely to, and vice versa, one that could relate closely to your brand. It is important to find a suitable fit that could relay the accurate message you would like to send across to your target…

  • Influencer marketing,  marketing strategy

    Why Influencer Marketing? Does it Work?

    Why Influencer Marketing? Does it Work? | Influencer Marketing: “A form of marketing strategy that identifies and targets individuals with an influencer over customers” | We’re pretty sure influencer marketing has evolved itself into commonality by now. We are no longer surprised to see advertisement posts by our favorite personalities on Instagram/YouTubers. (Familiar sight? This is part of Instagram’s initiative to regulate the influencer industry on their platform by standardizing the declaration of sponsored posts) Some of us might be extremely doubtful about these sponsored posts. We have an idea that influencers are sharing these content just to get paid. Well, we can’t deny, such individuals do exist. You just…

  • Influencer marketing,  marketing strategy,  Uncategorized

    The Contrast Between Micro and Macro Influencers

    Micro and Macro Influencers…any difference? As influencer marketing is getting more popular, we must first understand the different tiers in influencer industry. There are celebrities, micro and macro influencers. Celebrities category is pretty much understandable. In this blog post, we will discuss the difference between micro and macro influencers. What do you think of when you hear the term “Micro-Influencers?” If you do a direct translate, you’ll probably end up with “small-scale influencers”, and does that mean macro-influencers are “large-scale influencers”? You’re almost there. The big question is, “Why do we have to differentiate between micro/macro influencers? Aren’t they all just Influencers? Macro-Influencers These are the well-known influencers who has…

  • instagram,  social media

    8 Online Personalities Worth Checking Out on Instagram

    Who to keep a lookout for on Instagram…? Alright, so you’re bored now, you decide to open up Instagram, scrolled through all the photos on your feed, viewed all the Instastories available, and reluctantly concede to the boredom that’s taking over you. 10 minutes later, clearly knowing you’ve just browsed it, your finger reflex unknowingly lands on the purplish rainbow square (or however you wanna describe it). Hands up, those who can relate to #boredomtakeover! You’re officially down with the InstaAddiction and you can’t help it. We totally get it. Instagram has tons of photos that fall into multitudes of categories. Pets…food…landscapes…fashion…entertainment…sports.…you name it. We’ve identified 8 personalities worth your…

  • Marketing, ideas
    campaigns,  Influencer marketing,  marketing strategy

    Interesting Influencer Marketing Singapore Campaigns 2018

    What is an influencer? It can be anyone with a large following across social media platforms (such as Instagram/Facebook). It can also be a well-known blogger or even a journalist. They are always on a lookout for brands and new content to generate, brands partnering with them will far more likely gain significant credibility and increase in ROI. Interesting Influencer Marketing Singapore campaigns Instagram has freshly defined the way users browse their feeds. Its no longer based on chronological order but now delivers posts in an order that it best feels meet a user’s’ browsing pattern. NTUC income’s “Retiring” campaign Mediacorp actress Rebecca Lim, who announced on her social media…