• social media, app
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    How Can Brands Turn Social Media Crises Into Opportunities

    Social media crises into opportunities? Trolls have the power to destroy your brand image, and you as a brand have the opportunity to set it right with an efficient social media campaign Now is the time where an influencer’s popularity is measured by the numbers on their social media profile. How many followers do they have on Instagram? How many likes on their posts, etc… These are the questions that define the brand and its relationship with its audience when they choose to work with them. These are the times when a customer interacts with the brand on social media too. Negative reviews which can go viral on social media,…

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    How do you become a fashion influencer?

    Influencer marketing in the fashion line The gradual invasion of the need of sharing has started the evolution of influencer marketing. This rise of social media has caused a controversy in the perspective of “influencer”. The yaysayers supports and are fans since the start of these online personalities. While we have the naysayers that quickly dismiss the efforts of pretty pictures as a genuine career. While this question of “is being an influencer a real job” exists, here are some highlights of what 3 Singapore instagram personalities has to say. *courtesy of interview by buro247. Q: How important is authenticity to you guys? Here we have Mae Tan aka @marxmae,…

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    Power of influencer marketing

    What is Influencer marketing all about? Unlike regular passive advertising approach, where people have the choice to ignore or take it with the obvious intention to sell. Influencer advertising is like a recommendation by the friend who you trust. It is that extra “oh, I didn’t know” that pushes your purchase decision. Social media in Singapore Singaporean social media usage statistics are at a skyhigh. The country also trump global smartphone penetration, with a ratio of 9 in 10 having access to a smartphone. Therefore, really, the way to own a successful business in Singapore is through social media. The fastest route is engage social influencers, and inspire through these…

  • influencer,  Influencer marketing,  Uncategorized

    Do’s & Don’ts of Influencer Marketing

    What to DO…..what NOT to do…? I guess most of us know how the influencer industry works…..but do you know them well enough? Here are some do’s and don’ts about influencer marketing you should take note of if you’re thinking of engaging one of em’! DO’s 1. Choose your influencer wisely   You wouldn’t wanna choose any Tom, Dick, or Harry to speak on behalf of your brand. Find someone that your brand can relate closely to, and vice versa, one that could relate closely to your brand. It is important to find a suitable fit that could relay the accurate message you would like to send across to your target…

  • Influencer marketing,  marketing strategy,  Uncategorized

    The Contrast Between Micro and Macro Influencers

    Micro and Macro Influencers…any difference? As influencer marketing is getting more popular, we must first understand the different tiers in influencer industry. There are celebrities, micro and macro influencers. Celebrities category is pretty much understandable. In this blog post, we will discuss the difference between micro and macro influencers. What do you think of when you hear the term “Micro-Influencers?” If you do a direct translate, you’ll probably end up with “small-scale influencers”, and does that mean macro-influencers are “large-scale influencers”? You’re almost there. The big question is, “Why do we have to differentiate between micro/macro influencers? Aren’t they all just Influencers? Macro-Influencers These are the well-known influencers who has…