• instagram stories vs feed, social media marketing, influencer marketing
    instagram,  social media

    What’s the difference between Instagram stories and feed for Consumers?

    Instagram stories vs feed Instagram now has a billion monthly active users, as a marketer, it is good to understand what’s the difference, between how your target audience view Instagram Stories vs feed! Facebook knows what you need That’s why Facebook did a research and surveyed almost 10,000 people who use Instagram at least once a week from Brazil, Indonesia, the UK and the US. The research is summarised into a report which is linked at the bottom of this article. Their insights are really some good directional tips and below are some of the highlights.  Instagram stories vs feed People use Stories for more immediate, off-the-cuff content, while the feed…

  • instagram shopping, shop instagram, online shopping, instagram shopping, shopping on instagram
    instagram,  social media

    Shopping on Instagram: See, tap and shop

    Shopping on Instagram Facebook-owned Instagram is making its Stories shoppable. Brands can now give customers a new way to shop. How to shop on Instagram? (credits: Instagram blog) Shopping on Instagram turns your business into a visual storefront for the user community of one billion to explore your best products with a single tap. Seamless shopping Simple post creation Tagging products is easy. Choose photos you’d like to feature, tag up to five products per image or up to twenty products per carousel, add filters or captions and you’re good to go. You can also save drafts or preview your posts. It’s really like how you would tag your friends…

  • influencer marketing, build awareness, increase awareness, social media campaign, social media influencer, instagram influencer
    influencers,  instagram

    Picking the right influencers as story tellers

    Picking the right influencers Influencer marketing has risen in popularity among brands in recent times. Marketers are noticeably appreciating the value of influencers in raising brand awareness, creating authentic content and driving engagement. While marketers continue to invest in this space, according to a recent report, only 36% of marketers feel their influencer marketing efforts are effective. Experience of engaging with an influencer Brands with many rich stories to tell around heritage, craftsmanship and inspiration can translate really well on social platforms like Instagram. Working with influencers to tell a brand’s story can really bring the brand to life. What to look for when choosing an influencer? Selecting the right…

  • instagram,  marketing strategy

    Ways to Make Your Next Instagram Marketing Campaign Work

    How to make your instagram marketing campaign work? Firstly: Instagram is a social media platform where users can express themselves by sharing photos along with captions. For many businesses, Instagram is a meaningful opportunity to generate communicating opportunities. While 86% of the top brands are already on Instagram, many organisations have yet to really understand this function. Here’s why you should join Instagram: Compared to other platforms, brands that post content on Instagram receive 15 times more engagement than content shared on platforms like Facebook and Twitter. Are you interested to hear more? Here’s 11 pointers for you to check to ensure that your Instagram marketing campaign has the best…

  • instagram,  social media

    8 Online Personalities Worth Checking Out on Instagram

    Who to keep a lookout for on Instagram…? Alright, so you’re bored now, you decide to open up Instagram, scrolled through all the photos on your feed, viewed all the Instastories available, and reluctantly concede to the boredom that’s taking over you. 10 minutes later, clearly knowing you’ve just browsed it, your finger reflex unknowingly lands on the purplish rainbow square (or however you wanna describe it). Hands up, those who can relate to #boredomtakeover! You’re officially down with the InstaAddiction and you can’t help it. We totally get it. Instagram has tons of photos that fall into multitudes of categories. Pets…food…landscapes…fashion…entertainment…sports.…you name it. We’ve identified 8 personalities worth your…