• influencer,  Influencer marketing

    Getting to know influencer marketing

    Influencer marketing 101 Sharing her views on marketing with stints previously at ESPN Star Sports and BBC Worldwide (Hollywood), Debbe Lin, brand solutions manager of Brave Bison, a social video agency on multi-platforms is one successful story. The evolution of online marketing is a stark contrast to her previous job scope. Now, she creates video campaigns and helps brands pair with influencers. Her job is simply concluded to paid brands with influencers and connect them to create content. Job scope From pairing, conceptualisation to actual production, Brave Bison cares for them all. In her interview with lifestyleasia, her passion for online video marketing brims through her facial experessions as they…

  • reach out, hey, hello
    influencer,  networking

    How to make friends with social influencers

    The power of social influencers Q: How did you get so muscular, and wealthy? Influencer: “Oh, that’s easy, I use [brand name] + [product]!” Isn’t it powerful to have someone singing praises from their real life experiences about your product while reaching out to your target audience? This 74% of social media consumers using it to get information shows what a competitive advantage you get with influencer marketing. How do they help your brand? Through these influencers, they expose your brand to a wide range of audience,  improving your brand awareness. None of this happens when you don’t start working with an influencer. Here’s some ways you can start building…

  • influencer,  Influencer marketing

    How To Choose The Right Influencers?

    How To Choose The Right Influencers? If you are thinking of using influencer marketing, it is important to choose the right influencers to speak on behalf of your brand. It doesn’t just take one a high following and a pleasant looking face to be effective influencers of your products. If you’re having trouble finding the right fit, we’ve got you covered! Here are 4 pointers you should be taking note of.   1. Influencers Relevance: Do they fit your brand’s image? We can’t stress this enough. It is important to find someone who is of the same frequency as your brand’s image and your target audience. If you sell sportswear,…

  • influencer,  Influencer marketing

    Micro Influencers in Singapore

    WHO TO FOLLOW? Just a quick recap, Micro influencers are….?? If you haven’t read our previous discussion on the contrast between micro and macro influencers, you might wanna check it out here. As we dive into a deeper understanding towards micro influencers, have you wondered, “So how do I find micro-influencers in Singapore? I don’t know even their names/Instagram handle!” Well, we’ll take to take this opportunity to share some of our top picks with you, after going through an extensive search on Instagram  P.S. In no particular order out of favouritism, we’ll like to clarify that we have nothing to do with any of these influencers, and our main objective…

  • influencer,  Influencer marketing,  Uncategorized

    Do’s & Don’ts of Influencer Marketing

    What to DO…..what NOT to do…? I guess most of us know how the influencer industry works…..but do you know them well enough? Here are some do’s and don’ts about influencer marketing you should take note of if you’re thinking of engaging one of em’! DO’s 1. Choose your influencer wisely   You wouldn’t wanna choose any Tom, Dick, or Harry to speak on behalf of your brand. Find someone that your brand can relate closely to, and vice versa, one that could relate closely to your brand. It is important to find a suitable fit that could relay the accurate message you would like to send across to your target…