• influencer marketing strategies, influencer marketing campaigns, influencer marketing ideas, influencer marketing, influencers sg, social media marketing
    Influencer marketing,  marketing strategy

    Understanding the Power of Influencer marketing

    The real power of Influencer marketing Brands across regions and industries are increasing their influencer spending. Influencer marketing is now the hottest social media marketing trend. If you haven’t realised the power of influencer marketing, scroll through your favourite social media feed. Do you find that there’s more sponsored content than ever? What is influencer marketing? You can find out more information here! If you are a stranger to the power of influencer marketing, here are some reasons why you should start planning now. 1. Word of mouth is very reliable People trust the opinions of their friends and family over the promotion of brands. In fact, as much as 90%…

  • influencer marketing strategies, influencer marketing campaign, influencer marketing
    Influencer marketing,  marketers

    Influencer Marketing Strategies for Saturated Markets

    Influencer marketing strategies Influencer marketing has opened up new opportunities for you to capture a wider audience and build new networks. According to AdWeek, 92 percent of consumers trust recommendations from their friends and family over branded advertising or content. This really shows the power of influencer marketing.  Over-saturated influencer market Everyone wants your attention. How do you engage and attract influencers in noisy markets? Here are three ways that will increase the performance of your influencer marketing efforts. Do not forget that this is a slow game, but every extra effort adds value to your influencer marketing strategies. 2. BE A u t h e n t i c…

  • influencer marketing, social media marketing, influencer marketing campaign
    Influencer marketing,  social media

    What to consider for influencer marketing?

    Influencer marketing done right The internet has made the world a smaller place and social media is  played a great part in supporting conversations. Influencer marketing is the new trend. Traditional marketing no more? We all know that traditional marketing is getting some competition with social media marketing. As compared to the older generations, young consumers especially the millennials are spending more time online than offline! The real deal is: how do you get a slice of the social media pie? Influencer marketing The secret is influencers. In recent years, influencer marketing has undergone large expansion and is redefining marketing. People are building careers on these social media platforms. Power of word…

  • influencer marketing, brand marketing, social media marketing
    Influencer marketing,  social media

    Hidden relationships in Influencer Marketing

    Influencer marketing: Players still refuse to reveal their relationship with one another Influencer marketing. This is not something foreign. It’s been around for years. However, lately it’s a hot topic among marketers. Why is this so? Maybe we are realizing how powerful it is, especially as an alternative to traditional advertising that can be expensive and inefficient.   Misconception about influencers One of the biggest misconceptions about influencers is the label as a fad, a bubble, a waste of money. But we cannot deny that influencer marketing will remain immensely popular in 2018. Hence, it’s important to put the discussion of disclosure in the context of just how important this…

  • influencer,  Influencer marketing

    Getting to know influencer marketing

    Influencer marketing 101 Sharing her views on marketing with stints previously at ESPN Star Sports and BBC Worldwide (Hollywood), Debbe Lin, brand solutions manager of Brave Bison, a social video agency on multi-platforms is one successful story. The evolution of online marketing is a stark contrast to her previous job scope. Now, she creates video campaigns and helps brands pair with influencers. Her job is simply concluded to paid brands with influencers and connect them to create content. Job scope From pairing, conceptualisation to actual production, Brave Bison cares for them all. In her interview with lifestyleasia, her passion for online video marketing brims through her facial experessions as they…

  • Influencer marketing,  marketing strategy

    How influencer marketing redefined the marketing eco-system?

    Power of influencer marketing on social media You might be aware of the power of social media marketing for your brand, but how many of you actually know how to use it effectively? Many brands goes to various influencers to engage them. Even so, last year, 84 percent of marketers declared that working with an influencer was in their pipeline for 2018. Now, with these 2 words being thrown out a lot during business meetings, it is fair for us to say that 2018 is the year for influencer marketing breakthrough. The ability to choose is important Consumers are given a choice to follow the personalities that best suit them on…

  • Influencer marketing,  trends

    Influencer marketing: 2018 edition

    Influencer marketing: The power of word of mouth Recommendations from family and friends rank first as the most trusted advertising format. Two-thirds of people trust consumer opinions online.  What makes the foundation of a successful influencer campaign? If you think the three foundations for a successful influencer campaign are reach, relevance and engagements, then you are wrong. The advertising landscape is evolving at an extremely rapid pace. People are continuously attemptting to outdo themselves in consumer interactions. Now with connectivity and convenience, we access information mainly on phones. In this world of choices, it can be difficult for brands to decide where to start placing the budget. Let’s start from…

  • influencer,  Influencer marketing

    How To Choose The Right Influencers?

    How To Choose The Right Influencers? If you are thinking of using influencer marketing, it is important to choose the right influencers to speak on behalf of your brand. It doesn’t just take one a high following and a pleasant looking face to be effective influencers of your products. If you’re having trouble finding the right fit, we’ve got you covered! Here are 4 pointers you should be taking note of.   1. Influencers Relevance: Do they fit your brand’s image? We can’t stress this enough. It is important to find someone who is of the same frequency as your brand’s image and your target audience. If you sell sportswear,…

  • influencer,  Influencer marketing

    Micro Influencers in Singapore

    WHO TO FOLLOW? Just a quick recap, Micro influencers are….?? If you haven’t read our previous discussion on the contrast between micro and macro influencers, you might wanna check it out here. As we dive into a deeper understanding towards micro influencers, have you wondered, “So how do I find micro-influencers in Singapore? I don’t know even their names/Instagram handle!” Well, we’ll take to take this opportunity to share some of our top picks with you, after going through an extensive search on Instagram  P.S. In no particular order out of favouritism, we’ll like to clarify that we have nothing to do with any of these influencers, and our main objective…

  • influencer,  Influencer marketing,  Uncategorized

    Do’s & Don’ts of Influencer Marketing

    What to DO…..what NOT to do…? I guess most of us know how the influencer industry works…..but do you know them well enough? Here are some do’s and don’ts about influencer marketing you should take note of if you’re thinking of engaging one of em’! DO’s 1. Choose your influencer wisely   You wouldn’t wanna choose any Tom, Dick, or Harry to speak on behalf of your brand. Find someone that your brand can relate closely to, and vice versa, one that could relate closely to your brand. It is important to find a suitable fit that could relay the accurate message you would like to send across to your target…