Shopping on Instagram
Facebook-owned Instagram is making its Stories shoppable. Brands can now give customers a new way to shop.
How to shop on Instagram?
Shopping on Instagram turns your business into a visual storefront for the user community of one billion to explore your best products with a single tap.
Simple post creation
Tagging products is easy. Choose photos you’d like to feature, tag up to five products per image or up to twenty products per carousel, add filters or captions and you’re good to go. You can also save drafts or preview your posts. It’s really like how you would tag your friends and upload photos up your feed.
Shopping posts give people quick access to pricing and product details both within the Instagram feed and via the Shop tab on a business profile. By tapping on a post, people can take the next step to learn more about products that inspire them from the brands they love.
Easier path to purchase
Once someone has learned more about a product they like through a shopping post, they can tap “Shop Now” to go directly to your mobile site.
Here’s a summary of how to shop on Instagram
- Create at least nine shopping posts on your Instagram business profile to activate the Shop tab for your audience
- Tag multiple products to help your audience explore and browse
- Use Stories to show your audience that they can now shop your posts
- Leverage different shopping formats – tag a single image or a carousel
- Make sure that each tag touches the correct product, so shoppers know which product the tag refers to
Shopping in Instagram Stories (currently in testing)
Shopping on Instagram has extended beyond feed by testing product stickers in Instagram Stories. With product stickers, people can get quick access to information about products and shop seamlessly in Stories. This feature is currently available to selected businesses and will become broadly available over the next few months.
While the shopping tag has long been available within Instagram’s feed, the move is a boon for brands who want to capitalize on the many eyeballs who watch Stories. Instagram says 300 million of its more than 500 million daily users interact with Stories every day.
The shopping capabilities come as rival Snapchat boosts its commerce offerings as well. Earlier this week, the app said it is testing shoppable Snap and Story ads.
For more information, check out Instagram’s official press centre announcement.
Do not forget!
Set up an Instagram business account and a Facebook shop to become eligible for the shopping on Instagram feature. Learn more on how to enable product tagging.