Your instagram feed
Instagram is always updating their app, and one of it is what you see on your feed. The chronological feed is in favor of the customised algorithm. The older way of showing you your follow list’s shares isn’t coming back.
What about the Instagram algorithm?
Ever since the change, though, the algorithm has been something of a mystery. Shares surface in your feed without any apparent rhyme or reason, and Instagram has kept quiet on exactly how those under-the-hood decisions are made up till now.
Interest, recency and relations
Interest is the most subject to interpretation; the algorithm ranks the posts it might show you based on your past interactions with similar content.
Recency is how new the post is. Something that’s just been shared is more likely to show on your feed than one that was shared weeks ago.
Relationship is a measure of your interactions with different accounts, via comments, tagging, and the like.
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Here’s what the algorithm weighs to customise posts to populates your feed.
- How often you look at Instagram
- This aims to show you the best posts since your last visit
- Number of people you follow
- To prevent you from seeing the same posts all the time if your follow count is huge
- Amount of average time you spend browsing
- This is to keep you interested, and stay in the Instagram longer
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Your feedback is important
Instagram continues to listen to feedback from those wanting to see the chronological feed brought back, but it’s not in the company’s current plans.
More than that, for all the feedback that’s come in around the move to an algorithmic feed, no one criticism has stood out.
“As we’ve dug in more and tried to understand why people ask for chronological, it’s not a universal thing,” Instagram feed product lead Julian Gutman told Recode. “It isn’t a single reason that people want chrono. I think what we’re really trying to understand is what are those different frustrations that people have? Plus how can we build that in to their personalized feed experience.”
Chronological feed is not coming back soon
The algorithm is here to stay because it works. Users are more engaged, and — according to Instagram — they’re seeing more posts from their closest follows, be it people or brands, than they did before.