How to make your instagram marketing campaign work?
Firstly: Instagram is a social media platform where users can express themselves by sharing photos along with captions. For many businesses, Instagram is a meaningful opportunity to generate communicating opportunities. While 86% of the top brands are already on Instagram, many organisations have yet to really understand this function.
Here’s why you should join Instagram:
Are you interested to hear more? Here’s 11 pointers for you to check to ensure that your Instagram marketing campaign has the best possible chance to succeed.
Launch at the right timing- Patience
Just like your other marketing campaigns, timing is everything. It is even more important with Instagram’s unique algorithm. Avoid launching a meaningful Instagram campaign until the timing is aligned with larger company plans and goals. Try to time your launch with similar finesse in order to build the most successful campaign possible. For example: Apple. The company did not have an Instagram profile for years. But, around a month before the launch of iphones 8 and X, Apple launched a bold Instagram marketing campaign. This generated hundreds of thousands of followers within hours.
This is what a right timing is.
Set clear campaign goals that can be measured.
To be able to measure your goals gives your team something tangible to work hard towards. It will also encourage everyone to make sure to achieve the goal.
At your initial stage of figuring instagram out, you may find it challenging to prioritise campaigns updates/improvements.
Having a goal in mind will make things easier for you, so you can better prioritize to achieve the best results.
Understand your target audience’s Instagram habits.
Customers make up the main core of your business. Understanding them is important to product and services development. Same goes for developing an outstanding attention catching Instagram marketing campaign.
You may consider speaking with members of your target audience to understand how they use Instagram. For example, connecting with interns to understand teenagers may be a good way to attain information. With them, you’ll be able to confidently develop a campaign strategy that meets their expectations.
Try different content types for optimisation
The best way to understand what works and what doesn’t is through trial and error. By figuring out various content formats, you can select the one that performs best. Unlike other social media platforms, Instagram offers marketers a diverse set of formats to try.
Here’s some: Instagram Stories, traditional photo, video and carousel content. PlusP, Instagram Live Video that have garnered much attention by younger generations.
- Go across channels to maximize effectiveness
72 percent of consumers prefer interacting with brands via multichannel campaigns. Other than Instagram, marketers can adopt other channels like email, display ads, websites or live events to better engage your target audiences.
Find inspiration from content creators of all types.
A common thread found among all the high performance instagram campaigns are amazingly stunning content. Be it an image, video, live video or story, you can start by looking at Instagram profiles run by major brands, famous influencers and well-known photographers or videographers for your inspirations.
Consider working with a micro-influencer.
Let’s be frank, influencer marketing isn not cheap. Popular instagram influencers can be expensive, hard to connect and communicate. Instead, you can consider finding and partnering with a smaller, industry-specific influencer that have power over your target audience. This way, your investments in influencers will still perform the way you wish in reaching your desired audience.
Not to mention that many micro-influencers are willing to accept free products or lower priced contracts. This means that your campaign costs can be kept low!
Match your caption with your photo
While visual content is certainly the star on Instagram, a matching caption can go a long way toward improving the performance of your Instagram content. For each visual you plan to launch during the Instagram campaign, be sure you match it with a contextually relevant and compelling caption.
Develop a clear and easy call to action.
Within the caption, or the visual content itself, be sure to provide audience members with a clear and motivating call to action that encourages them to engage with your brand in a deeper way. Rather than simply asking audience members to visit your brand’s website, consider driving them to a specific page for a specific reason. Remember that some segments of Instagram’s user base log in to the platform about 11 times per day. That means that the Instagram platform is highly “sticky.” You will need to provide members of your audience with a great reason to leave.
Assign your campaign a clear start and end date
As with all marketing campaigns, Instagram campaigns should not run endlessly. Instead, you should develop a campaign with a clear start and end date. Doing so will provide you and your team with a clear way to measure performance, and can motivate everyone involved to find campaign optimizations faster than usual.
It will also be easier to conduct a post-campaign analysis, which will make it easier to learn from successes and failures.